Blog

Success at NWFA 2017 Expo Convention

Lacrosse Hardwood Flooring experienced tremendous success at the recent National Wood Flooring Association Expo Convention in Phoenix, Arizona. Our 400 square foot booth had significant traffic throughout the Expo while our staff was able to increase business with existing customers and expand our distribution network with new customers as well. Rainy River Craftsman Grade, manufactured…
Read more

WHY IS WALNUT LUMBER STEAMED?

Walnut flooring is one of the most unique and beautiful floors available.  Along with its beauty comes some misunderstandings about the expectation of color and prevalence of knots and other natural characteristics. To better understand Walnut, one needs to understand how the species grows from a sapling into a harvestable tree.  As a tree matures…
Read more

PLAIN SAWN VS. RIFT & QUARTERED

In recent years Rift & Quartered flooring in White Oak and Red Oak has become quite popular across North America.  Some like the calm straight grained look of the rift boards, while others prefer the active, interesting look of quartered.  One question that was asked is quite simple: Why does Rift & Quartered Flooring cost…
Read more

What Makes Quality Flooring?

Our customers frequently ask for educational information they can use to better understand factors that influence plank and strip flooring markets. Most feel that increasing their understanding of these factors assists them in selling more flooring while making more informed purchasing decisions. There are many subtle as well as obvious factors that contribute to a…
Read more