James is responsible for developing distributor customer sales and communicating the LaCrosse brand. He has been in hardwood flooring sales for 27 years and his experiences span from distributor sales in the early 1990’s to national sales director in the 2000’s before joining LaCrosse in 2014.


  1. What would you do even if you didn’t get paid to do it?
    1. Write fiction and memoir as well as illustrate.
  2. If you could spend a week anywhere in the world, where would it be?
    1. Toss up; Late summer in Tuscany, biking, dining and enjoying the wines. Or fly fishing the East Cape of Baja in June with family
  3. If you could only eat one meal for the rest of your life, what would it be?
    1. Paella in Portugal, nothing but the freshest seafood.

    James's Favorite Product:

    White Oak - Natural - Rift & Quartered


    White Oak, Natural, Rift & Quartered, B


"Champions aren’t made in the gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision.” - Muhammad Ali