Rick is responsible for the strategy, development, and execution of effective marketing activities. He works closely with functional leaders on marketing road maps, KPI’s and supporting activities. Rick earned his Marketing and Information Systems degree at St. Cloud State University in May 2016 and was Vice-President of American Marketing Association on campus. Prior to joining the Lacrosse Hardwood Flooring team, he has held multiple positions that have provided in-depth experience in promotions, web development, and analytics. Through these positions, he has been exposed to many aspects of the marketing environment and continues to find it captivating.
After moving to the greater area of the twin cities, Rick enjoys staying active outside of work. From traveling, lifting weights and exploring new places to meeting up with his friends for a night out, Rick enjoys spending time with others.


  1. What would you do even if you didn’t get paid to do it?
    1. I would become an exercise scientist because I have always enjoyed learning new concepts and I am fascinated at how the human body adapts to stress.
  2. If you could spend a week anywhere in the world, where would it be?
    1. Traveling to New Zealand with a group of friends to camp along the beach and cliff jump into the Pacific Ocean.
  3. If you could only eat one meal for the rest of your life, what would it be?
    1. Easy, my grandma’s tater tot casserole. Nothing is better than a classic Midwest casserole made by my grandma with fresh ingredients and served golden brown.

    Rick's Favorite Product:

    Walnut - Natural - Plain Sawn


    Walnut, Natural, 4.00" Width.


“Your brand is the single most important investment you can make in your business.” – Steve Forbes